Supporting Freelance Hairdressers. The More Freelancers that purchase through Lemonade, the better volume we create, the more volume we create, the better buying power we have, resulting in better prices, for YOU, the freelancer!

When life gives you lemons - make lemonade

  • Order by midday for NEXT DAY Delivery*

  • Minimum order £50 + VAT

  • SUPPORTING Freelance Hairdressers

MEET THE FOUNDER

You know when you’ve been sat on an idea for two plus years, and wake up one day, and say “Ok, today is the day to do this”. Well, that was what happened for me with looth.

Hi - I’m Ben Lifton. I’d describe myself as a problem solver, and that I’m a dab hand at building brands and businesses.

Some of you may know me from my marketing agency, Content Kweens. It was through Content Kweens that I recognised the challenges faced by hair professionals in marketing their brands: poor salon lighting and a lack of support for content creation.

Enter Looth. Our flagship product, the Handheld LED Light, provides sunlight in a hairdressers pocket 24/7. With adjustable lighting options, it ensures accurate reflection of clients' real-life appearance in their content, whether warmer or cooler tones are needed. Plus, our neck mount allows hairdressers to effortlessly capture POV content while working, ideal for creating their transformation videos.

Prior to launching in February 2024, I tested both products with clients from the Content Kweens community, who all gave me the green light. That was enough product market fit I needed.

And now, a few months in, we’ve been stocked by Wella, GHD and now of course Lemonade.

Our intention is simple. To provide reliable equipment for content creators around the world. 

Because, hairdressers, love it or hate it - you are a content creator nowadays. And you need reliable equipment to help you capture the best content to market yourselves with online. And that’s what Looth is here to be.

From our beautifully curated social media presence to the user experience on our website, all the way through to the luxe packaging that lends itself naturally to be filmed by you as an unboxing video, we've designed Looth to offer the most aesthetically pleasing and comprehensive creator equipment on the market.

So now you have Looth in your life, it’s over to you - content creator x

  • DONT JUST TAKE OUR WORD...

  • DONT JUST TAKE OUR WORD...

Hey Pip! Welcome to Lemonade!

We negotiate better prices with wholesalers on behalf of the Freelance Hairdresser Community.

At Lemonade, we understand the challenges that Freelance Hairdressers face when it comes to supply costs. 

That's why we've taken a revolutionary step to transform the way you shop for your salon essentials.

Imagine if your buying power was magnified, allowing you to access the same discounts that larger businesses enjoy. 

Well, that's exactly what we're here to achieve. 

We're not just a platform; we're a community of freelance hairdressers united to make a difference.

  • We do this by grouping the Freelance Community together to form ‘One Big Customer’ to the wholesaler – therefore creating ‘Buying Power’!

  • We believe that Freelance Hairdressers are just as entitled to stronger discounts as any other Hairdressing Business,

  • The more Freelancers that buy through Lemonade, the more volume we create, this creates buying power and buying power creates better prices!

ZESTY SAVINGS

  • HEAD JOG BRUSH - 08 - Straw Brush Nude Blush Display
    HEAD JOG BRUSH - 08 - Straw Brush Nude Blush Display

    HEAD JOG BRUSH - 08 - Straw Brush Nude Blush Display

    Head Jog

    £37.62
    Regular price
    Unit price per
  • YS Park - Brushes - G Series (Curl Shine Styler 18 Row) 40G4
    YS Park - Brushes - G Series (Curl Shine Styler 18 Row) 40G4

    YS Park - Brushes - G Series (Curl Shine Styler 18 Row) 40G4

    Y.S Park

    £37.50
    Regular price
    Unit price per
  • NEW OSMO Super Ice Shampoo 1000ml
    NEW OSMO Super Ice Shampoo 1000ml

    NEW OSMO Super Ice Shampoo 1000ml

    PBS - Osmo

    £16.25
    Regular price
    Unit price per
  • *NEW* Osmo IKON -- PERMAWAVE - Extra Body Acid Perm
    *NEW* Osmo IKON -- PERMAWAVE - Extra Body Acid Perm

    *NEW* Osmo IKON -- PERMAWAVE - Extra Body Acid Perm

    PBS - Osmo IKON

    £8.88
    Regular price
    Unit price per
  • FOIL SQUAD SPRING BUNDLE
    FOIL SQUAD SPRING BUNDLE

    FOIL SQUAD SPRING BUNDLE

    foil

    £49.99
    Regular price
    Unit price per
  • See Me Apron with Straps (Nude colour)
    See Me Apron with Straps (Nude colour)

    See Me Apron with Straps (Nude colour)

    See Me

    £57.50 Sale price £69.00
    Regular price
    Unit price per
    On Sale
  • Indola Color Style Mousse
    Indola Color Style Mousse

    Indola Color Style Mousse

    Henkel Ltd (Indola)

    £6.71
    Regular price
    Unit price per
  • BABY PHANTOM TOWELS (10 Pack)
    BABY PHANTOM TOWELS (10 Pack)

    BABY PHANTOM TOWELS (10 Pack)

    Phantom

    £36.99
    Regular price
    Unit price per
  • PHANTOM TOWELS (6 Pack)
    PHANTOM TOWELS (6 Pack)

    PHANTOM TOWELS (6 Pack)

    Phantom

    £31.99
    Regular price
    Unit price per
  • Indola Profession Blonde Expert Bleach Powder 450g
    Indola Profession Blonde Expert Bleach Powder 450g

    Indola Profession Blonde Expert Bleach Powder 450g

    Henkel Ltd (Indola)

    £13.29
    Regular price
    Unit price per
  • Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can
    Colorance Can

    Colorance Can

    Goldwell (Colorance)

    £16.57
    Regular price
    Unit price per
  • Disposable Shoulder Capes Black (100pk)
    Disposable Shoulder Capes Black (100pk)

    Disposable Shoulder Capes Black (100pk)

    Agenda Ltd

    £6.70
    Regular price
    Unit price per
  • Serie Expert '21 - Metal Detox - Treatment Spray
    Serie Expert '21 - Metal Detox - Treatment Spray

    Serie Expert '21 - Metal Detox - Treatment Spray

    L'Oreal - Serie Expert / Mythic / Serioxyl / Chroma

    £59.99
    Regular price
    Unit price per
  • CP 1000.0
    CP 1000.0

    CP 1000.0

    Henkel Colour Profession

    £4.64
    Regular price
    Unit price per
  • YS Park - Tail Comb - 101 - Carbon
    YS Park - Tail Comb - 101 - Carbon

    YS Park - Tail Comb - 101 - Carbon

    Dowa International Ltd

    £7.92
    Regular price
    Unit price per
  • Nitrile Gloves - Powder Free - Black - Medium
    Nitrile Gloves - Powder Free - Black - Medium

    Nitrile Gloves - Powder Free - Black - Medium

    Supermax Healthcare Ltd

    £6.99
    Regular price
    Unit price per
  • PROCARE - Pop Up Foil Sheets - 130mm x 280mm
    PROCARE - Pop Up Foil Sheets - 130mm x 280mm

    PROCARE - Pop Up Foil Sheets - 130mm x 280mm

    Procare UK

    £11.15
    Regular price
    Unit price per

OUR MISSION

It has been reported that over 70% of Hair Professionals are self-employed in 2024 (and this is due to grow rapidly) this begs the question…

….’What support do freelancers currently receive’ - given that there are more hairdressers freelancing, than employed in a salon.

Whether you rent a chair, have built a salon in your garden or you work mobile, we at Lemonade support you in your business by providing you better prices in the industry allowing you to make more profit from every client.

‘Really quick delivery & cheaper too’ – Holly Heather, Blank Canvas – Freelance Hairdresser, Liphook

Its now time to worry less on stock prices and concentrate more on your Scandi Hairline Technique!