Elumen Play

PRESS PLAY TO START. Semi-permanent colour. Maximum versatility.

EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.

A different direct dye system with stunningly different result.

Semi-permanent direct dyes create colour intensity by sitting on the outer and inner levels of the cuticle.

Direct dye designed to fade on top up to 100%. Lasts up to 10-15 washes

Provides outstanding colour shine and brilliance.

Boosts the health of the hair to make the hair look like it’s glowing.

8 out of 10 stylists perceive an improved hair structure.

83% rate the shine better than a leading competitor.

HD MAX Technology
A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer.

Shine & Care Technology
Gives outstanding colour shine, brilliance and hair that is healthy-looking (Glow Effect).